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But the cost of making some of these amenities available – which are offered to consumers before the product is sold and which might not be recovered if the consumer leaves without buying anything – can hardly be passed on to customers in the form of a higher retail price. For example, the consumer may take a “free trip” with the valuable services of a retailer and then buy the same product at a lower price than another retailer that doesn`t offer expensive amenities like a discount store or online store…